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Brand

Visual identity and culture

01

Visual Identity

Primary Components

They are the foundation of our visual identity. They take inspiration from the Switch, and establish consistency throughout our visual expression.

97 switch logo

Logotype

97 Switch

Switch

Black, White, Blue

Black, white and blue

97 Switch Typography

Typography

Secondary Components

They keep our visual expression dynamic and fresh. Our secondary components allow us to tell our story and demonstrate our personality in more depth.

97 Switch Imagery

Imagery

97-switch-photography

Photography

Color

97 switch race cars

Illustration

02

Caring is our culture

97 Switch | We Care

At 97 Switch, we care about the people we work with. We take great pride in our relationships with people, and we operate with the understanding that it’s all about being good to others in everything we do.

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