About 97 Switch

97 Switch is a Chicago-based agency focused on Digital Strategy, Marketing, and Design.

We drive customers to your website by beautifully telling your digital story to the right people at the right time.  We have been recognized as a Top Digital Marketing Agency in Chicago by Clutch, UpCity and The Manifest. We take great pride in our relationships and we operate with the understanding that it’s all about being good to others in everything we do.

We are looking to accelerate our growth by 500% in the next three years and are looking to add the right person to grow our team. We offer a fast paced, friendly environment where communication is at the heart of everything that we do. We are infinitely curious and always looking to improve, so we love to hear unique ideas and perspectives.

Who We Are Looking For

The Digital Marketing Director will be working closely with internal team members to strategically manage and optimize both new and existing digital marketing campaigns to transform business and growth goals into successful digital efforts. They will also strengthen our high quality deliverables by working directly with partners and our team to create a plan that will achieve the best results possible. The Digital Marketing Director should have demonstrated experience developing data-driven strategies, creating and optimizing online campaigns, and design and development. This is a client facing and internal management role.

The ideal candidate can bring expertise and passion for digital marketing, and has a desire to build a great team. They are detail-oriented, creative, and have a love of numbers. The Digital Marketing Director has to be a planner, ready to collaborate on a roadmap to success and show others the vision. Strong communication must be important to them, with genuine care about our partners and the people they work with. Flexibility and the ability to adapt the plan to meet the changing needs of our partners in the fast paced environment of digital marketing is essential.

Responsibilities

• Maintain clear and effective communication between our partners and the team-work across departments with peers, while serving as a strategic advisor to both our team and our partners.
• Serve as a lead point of contact for partners, maintaining clear channels of communication and regularly providing reporting and strategy updates during partner meetings 
• Expert knowledge of Facebook Ad and Google Ad Manager-Strategically optimize our performance of digital ad campaigns for different partners, ensuring execution that brings a strong ROI. Use ads to support the overall performance of the partner’s websites and maximize revenue.
• Act as an expert in display and programmatic ad management; establish best practices and policies for all aspects of campaign execution
• Track and report on organic and paid search performance across marketing channels and against direct and indirect competitors 
• Evaluate the needs of the consumer market – understand how and where to acquire knowledge about consumer trends and demands so as to ensure client satisfaction and results
• Report to the Founder/CEO and support in managing the company
• Identify and present new opportunities for revenue generation; identify internal workflow improvement opportunities. Ensure that we are constantly experimenting with and optimizing marketing campaigns to drive quality leads and meet or exceed our revenue targets
• Guide design and development team to work on best practices and align with the lead generating initiatives

Desired Skills & Qualifications

• Must possess at least 5 years of professional digital experience
• Willingness to work outside standard hours to meet the needs of our growing company
• Willingness to do tactical execution on projects as needed based on expertise and internal resources available.
• A keen understanding of the needs and nuances of the consumer market and a growth mindset is a must.
• Strong creative and analytical skills and the ability to create engaging content in response to performance data analytics (ROI and KPIs)
• Management experience of several partners accounts and an internal team simultaneously
• Expertise with Meta Ads and Google Ads Manager or other ad servers is a must
• Demonstrated experience in advertising optimization – targeting ads, tracking, improving click-through rates, reporting on conversion
• Understanding of web design and development
• The ability to self-prioritize tasks
• Proficient in Google Suite, Excel; Knowledge in HTML, JavaScript, ClickUp and Adobe beneficial
• Strong written and verbal communication
• Added bonus if you have existing network that could benefit from our services

What We Offer

Competitive salary and bonus structure, based on value to the company

Robust health, dental and vision plans

Ongoing professional development and training

Fun and energetic environment

Remote work currently, would prefer someone Chicago based to be able to meet in person as needed

How to Apply

To apply, email info@97switch.com with “Digital Marketing Director” in the subject and provide your resume and cover letter.

Employment

This job description in no way states or implies that these are the only duties to be assigned to an employee in this position. Employees are required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisor. This job description does not constitute an employment agreement between the employer and employee, and is subject to change by the employer as the organizational needs and requirements of the job change.

97 Switch is an Equal Employment Opportunity. We do not discriminate based upon race, religion, color, national origin, gender, pregnancy (including childbirth, lactation, or related medical conditions), sexual orientation, gender identity or expression, age, military and veteran status, disability (physical or mental), or any other applicable legally protected characteristics. 97 Switch believes that diversity and inclusion among our teammates is critical to our success, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool based on qualifications, merit, and business needs.