Websites today compete for your attention, amidst distractions ranging from push notifications to advertisements. Since environments full of distractions are now commonplace, it’s even more important that companies present their websites in clear and concise ways.
Simple and unobstructed websites can help inform and excite people, as well as clearly communicate the values of a company. As a result, web design trends in 2020 are mainly focused on providing consumers with clear and uncluttered messages. To help you decide how to best update your site, we’ve developed a list of a few web designs that are trending this year.
Create white space
White space can make a website look concise, compelling, and more dramatic. It can draw viewers’ eyes to certain locations on a website’s page, as well as make images and graphics stand out. Essentially, whitespace can direct the eyes of a viewer, leading them to call to actions or other pages. Space between elements helps a website look clean and organized, which can, in turn, help increase leads.
In order to create white space on your website, use large expanses of a single color for the background of a page. Colors like white or black are most commonly used, but some companies choose other colors like navy. Select a color that best represents your brand.
Incorporate bold fonts and less text
Using bold, eye-catching fonts can help take your website to the next level in 2020. Strong and pronounced fonts draw users’ eyes to certain elements on a website. Try to use fewer words, if possible. Utilizing fewer words will help your text stand out and be more visually appealing.
When beginning to incorporate bolder fonts and fewer words, start by analyzing the text on your website. Look at headers, paragraphs, and subheadings. Edit the text by cutting out unnecessary sentences and words, until you have the most important part of a message. After this, you can select the font. Choose more daring and forward fonts for the headlines, and pick more neutral fonts for the paragraphs. Get creative by using short testimonials paired with images. Once again, your goal is to not to distract or overwhelm people who view your site.
Websites in 2020 should be easily accessible for people with disabilities. There are many types of disabilities to consider. Disabilities range from epilepsy to blindness. Many companies are updating their websites so that they are accessible to people with any type of disability.
Specifically, websites should be easy to understand, distinguish, navigate, and communicate for a person with any kind of disability. A business should provide opportunities for all people to receive information from its website. In many places, there are laws and guidelines that uphold website accessibility.
If your website isn’t yet accessible, there are things you can do. You can consider reaching out to an agency. Agencies can help you make the change. You can also look into using fully automated technologies that comply with current policies.
Review website analytics
Reviewing and adjusting your website based on data can immensely help improve your site. To do this, you’ll need to make sure you are keeping track of your website’s analytics. Many people do this by creating weekly, monthly, quarterly, and yearly reports. You’ll want to create analytic reports based on the objectives of your company’s website.
To get insights, you can use free tools like Google Analytics and then add additional tools as needed. Tracking and reviewing analytics will help you know how to update your website in 2020.
Updating your website
It’s important that your website not only looks updated, but also follows common practices, trends, and guidelines found on the internet today. Use white space and bold fonts—along with less text—to modernize your website, as well as guide users’ eyes to call to actions and specific information on your site’s pages. Consider making your website accessible for people with disabilities so that your site follows established policies. Last but not least, review your website’s analytics to track how people are interacting with your site. These analytics can be used to make educated updates to your website. By following these web design trends for 2020, you’ll be able to make relevant updates to your website to keep your online visibility on track with today’s standards.