97 Switch is excited to welcome Kevin Gerstner to the team. Kevin joined 97 Switch…
Creating a new business can be tricky—it’s hard to launch something from scratch and get some solid traction, especially at the beginning stages. However, if you have the right digital marketing strategy in place and you’re diligent about engaging with your target market, you’ll be able to increase traffic and sales.
It does take time to build your business, but following these tips will expedite the process and help you become more visible online and credible within your industry. Here are 4 tips that will get your business off the ground and the subsequent steps to bring about long-term success.
Define and Target Your Audience
When contemplating how to reach your target market, think about what makes you tick—what sets you apart from the competition and provides unique value in terms of services. Once you realize how you can provide value to others, you can work on promoting yourself to the types of people you’re hoping to attract.
Which types of people might be most interested and available to you? Who will be more inclined to purchase your product? And, where would you find these customers online? These are questions you’ll want to ask yourself when deciding how to launch your company and how to tailor the marketing plan.
You should also have an ad budget in place to boost ads on these social media channels and target your audience based on their location. Social media is a great way to engage people, and there may also be a direct ad alternative for products. Beyond social media, other important areas for outreach include Google Ads and Amazon Advertising, which can drive sales and reach a wide demographic.
Share Content That Tells Your Story
Your story means everything—it’s what defines your company’s mission and framework, what marks your passion and unique energy, and what makes you stand out amongst the crowd as a smart and desirable option to customers. Once you realize what differentiates your company from others and have harnessed your best traits, you should emphasize them through content.
It’s a great idea to consistently create content, to then share on your website and other digital channels, in order to improve your SEO ranking on Google against competitors and demonstrate expertise within your field.
One way to do this is by adding a blog to your website, where you can write articles related to your business and of topics that your customers would be searching for online.
To provide credibility, you can link to other reputable sites within the blog posts, as you’re just starting out, and link back to different articles on your website, to keep people on your page for a longer period of time and ultimately convert.
Remove Barriers to Improve Communication
There are a few possible barriers that can hurt communication with your target audience, and a lack of engagement will limit the amount of business you can do and create a bad reputation.
Such barriers include poor website design and ineffective content that doesn’t accurately describe what your business is and how to utilize its services. You want a simple; yet, sleek design that’s not too heavy on the text and graphics (which can be distracting).
As for content, it should tell your story—it should define what your business is, what the mission is, and how you plan on helping people.
Ask for Feedback and Respond
It’s important to pay attention to what your customers want and to meet those demands, so asking for feedback throughout a working relationship is smart.
Think of a conversation—if you aren’t listening to what the other person is saying, you won’t be able to respond accurately, and it’ll definitely show. It won’t make progress where needed, and it will make you look unprofessional.
Be sure to consistently ask your customers for feedback to see what areas need improvement, what’s working well, and how you can best meet their needs and do a good job.
If your customers are providing helpful feedback—great! The next step is to respond to the concerns quickly and effectively. That means you can talk to people in person or over the phone and then work on creating a plan to accommodate those demands.
You can also respond to reviews that are written online to show that you’re willing to engage and keep communication alive. Similarly, if someone comments on a post, you’ll often want to reply and maintain the dialogue.
Digital Marketing for New Businesses
Using these digital marketing tips as a new business will show your customers that you’re committed to being present and creating a working relationship that’s built on mutual trust and care, for the long haul. As time goes on, and relationships with people flourish, it’ll help lead to subsequent growth.