A content strategy encompasses everything involved in content marketing, from ideation to creation to manifestation.…
By implementing various marketing strategies, you’ll be able to create ways to enhance your SEO and boost your visibility online. It’s really important to improve the user experience on your website and engage with your target market in order to have a better website ROI and consistently find new and recurring customers. Here are 5 ways to boost your SEO through strategic, marketing plans.
Pay Attention To Metadata
When building and designing a website, including primary keyword and metadata to accurately describe your company and its services will help improve your SEO. Such metadata descriptions can be inserted on each page of the website. For instance, you’ll want to insert metadata in the title, description, and keyword opportunities amongst pages. For keywords, it’s typical to keep it short, featuring about 6-8 phrases, each consisting of 1-4 words. It’s about finding that sweet spot.
Listen To The Consumer
Today, consumers want short, concise text, inspiring images, catchy videos, and modern designs. If you include bulky text, non-stimulating graphics, and antiquated features, you’re likely to lose the viewer’s interest online. By sticking with the website trends for 2017 that people are drawn to, you’ll be better able to actively engage your audience and increase time spent on the page.
Have Sharp Content
By using blogging as a marketing strategy, and having clear, concise content on your website, you’ll be able to relate to users better and utilize keyword integration in several key areas. Not only will such keywords and tags be highlighted per page, but they’ll also be dispersed through fresh, engaging content that can then go viral on social media channels. It’s also recommended to have an ad budget to help boost the posts’ volume and drive traffic and to provide regular content, so your blog and site stay relevant.
Use ALT Tags
Using ALT tags is a great way to boost SEO, as they complement images and videos with carefully descriptive words to increase visibility and accessibility for search engines. The more easily your site can be found online, the better your ranking will appear on Google, and the more likely to are to build a following and generate leads.
Have Social Sharing Buttons On Your Site
Not only is sharing content on social media outlets helpful in generating a readership and loyal following, but it also can increase your presence on Google ranking and SEO capabilities. By using social sharing buttons on your site, for media such as Twitter, Facebook, LinkedIn, and Instagram, you’ll provide greater accessibility to users for “liking” or following your pages and finding contact information. Plus, your website should be mobile friendly, as many people often open the apps on their devices.