Every great business needs an equally impressive site to be its 24/7 ambassador. And, in today’s age, there’s so much thought and creativity that can go into a building a website.
As the design process directly impacts digital presence and user engagement, it’s best to take note of the website design trends that are popular right now and use tools, like Google analytics, to see how your website is performing, relative to its competitors. By continually reviewing your digital marketing strategy and site’s progress, you can make changes, as needed. And, when making changes, be sure to keep mobile accessibility in mind, as people often browse on phones and need simplicity.
Still, there are a few universally beneficial design tips that make your site stand out. Here are 5 things to take note of for a sleek and efficient site.
Get Rid Of Clutter
Just as no one likes a messy kitchen, the same goes for a website. When there’s too much text, images, videos, and graphics on a single page, it can make the user experience overwhelming and unclear.
For instance, if it takes effort to take in all the features on a website or to navigate to different pages, important information, like services and business concept, might get lost. Instead, keep your website simple and organized.
Use Visual Hierarchy
When designing your website, you should use visual hierarchy, meaning you put pertinent information where the eyes are most likely to go. This can be for either F or Z formats for layout. Eyes move from down and up, as well as from left to right.
Study Your Competition
By looking at what other people in your field are doing, you’ll get a better idea of what type of message and design you want to use to reach your target demographic.
For instance, if you like graphic or image placement on a similar company’s site, try incorporating your own brand’s style and personality into that specific layout design and see if it shows any improvement over Google Analytics. You can continue to track with each change.
Place Content Carefully
When creating content, it’s better to keep things clean, concise, and casual, with a tone that resonates with your target audience and complements your site’s design. (Plus, there are many benefits of content marketing, as well.)
You’ll want to pick color schemes that work well together and use larger font sizes, as the text will be both easier to read and more engaging. Also, choose fonts that are reader friendly, as some fancier or intricate themes can be hard to make out.
Beyond size and style, you should give your text some breathing space, keeping it more minimal on the page. If there’s too much text present, it’ll be overwhelming and can interfere with an easy user experience.
Develop An SEO Strategy
Using specific key terms—ones that are highly searchable but with low competition—can be a great way to boost your website’s online performance and increase your chances of being found online. Implementing an SEO marketing strategy will also help you narrowly target your preferred market and sell your services online.
And, you can integrate such terms into content, where you can spark conversation and display your expertise online. Again, routinely checking in on your SEO strategy is smart, as you can stay on top of the best terms to use.