97 Switch is excited to welcome Kevin Gerstner to the team. Kevin joined 97 Switch…
“Imagination is more important than knowledge.” – Albert Einstein
Imagination is often identified as the ability to face and resolve difficulties. It is about being resourceful and breaking through barriers. Today, digital marketing requires these useful characteristics.
The digital space is a place to work and play – it is vast and open to creativity and experimentation. The ability to imagine and think outside the box is how the digital world can grow and advance.
You’re faced with challenges: you may not yet have the knowledge or expertise required to soar at ease; yet, we live in a world where learning is the foundation of success and development. Learning takes time and persistance, but if you are willing to imagine things that may seem far from grasp and garner the mental toughness to work through these obstacles, the impossible will quickly become the possible.
Here are some tips on moving forward:
- Responsive web design – this design makes a website easy to access on a computer, tablet or phone, for it adapts well to the screen size.
- Keep it fresh – creating a website, social media page, or email marketing channel is not a one-time task. You must constantly engage people on relevant news.
- Use numbers – instead of predicting success, let digital numbers guide. Take advantage of the many resources available today and track what is happening in the digital world. Make improvements based on what is working and what appears ineffective.
- Never stop learning – you may or may not be successful now, but learn to adapt and change according to digital trends in order to stay on the cutting edge.
Want to learn more? You may contact me at Jeremy@97switch.com.