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444 Social

Luxury Apartment Community Launch and Success

444 Social | 97 Switch Case Study

Launched luxury apartment community
Supported new development to 100% occupancy
Adapted support based on lifecycle needs

Tools Used

MailChimp
Zillow
Resman
Google Analytics
Google Ads
Facebook and Instagram

444 Social | 97 Switch Case Study

Launched luxury apartment community
Supported new development to 100% occupancy
Adapted support based on lifecycle needs

Tools Used

MailChimp
Zillow
Resman
Google Analytics
Google Ads
Facebook and Instagram

444 Social’s successful launch and marketing success from new development to 100% occupancy

444 Social’s successful launch and marketing success from new development to 100% occupancy

444 Social’s Goals

444 Social is an award-winning luxury apartment community featuring spacious open floor plans with chef-inspired kitchens, sophisticated finishes, and luxurious baths. 444 Social had a template website and needed a marketing partner to build them a custom strategy for launch and sustained success. 97 Switch launched 444 Social with a digital strategy including analytics, paid search and paid social, organic social media marketing, content marketing and search engine optimization.

444 Social’s Goals

444 Social is an award-winning luxury apartment community featuring spacious open floor plans with chef-inspired kitchens, sophisticated finishes, and luxurious baths. 444 Social had a template website and needed a marketing partner to build them a custom strategy for launch and sustained success. 97 Switch launched 444 Social with a digital strategy including analytics, paid search and paid social, organic social media marketing, content marketing and search engine optimization.

Launching a New Luxury Apartment Community

We partnered with 444 Social as they prepared to launch and attract residents to their community. They found a partner for a template website so we were able to focus on their strategy, digital ads, social media marketing, web content, user experience, and search engine optimization.

Launching a New Luxury Apartment Community

We partnered with 444 Social as they prepared to launch and attract residents to their community. They found a partner for a template website so we were able to focus on their strategy, digital ads, social media marketing, web content, user experience, and search engine optimization.

Launching a New Luxury Apartment Community

We partnered with 444 Social as they prepared to launch and attract residents to their community. They found a partner for a template website so we were able to focus on their strategy, digital ads, social media marketing, web content, user experience, and search engine optimization.

“Their team is willing to go the extra mile—the collaboration has worked very well.”

– Property Manager, 444 Social

Digital Strategy

444 Social is surrounded by other new and updated luxury apartment communities in the Lincolnshire area. Their digital strategy needed to help them stand out in the crowd. Their digital strategy needed to help them stand out in the crowd. 97 Switch conducted research and developed a strategy that suited both the needs of the management and their budget. The result was 100% occupancy. A strategy steeped in attention to detail and a data-driven mindset paired with a phenomenal operations and sales team delivered exceptional results.

Paid Search and Paid Social

444 Social needed results fast and agreed with 97 Switch that paid search, paid social, and managing of online listings was the way to generate immediate leads for their sales team. 97 Switch established their advertising accounts on Google Ads, Facebook Ad, and Zillow Ads to advertise on the best suited platforms. Advertising on multiple platforms with a budget that suited a full funnel allowed for a steady stream of leads and a responsive nature that helped when specific inventory became available. For example, if a 1 bedroom was the focus, the advertising campaign was able to respond to that quickly. In conjunction with organic efforts, the paid advertising campaigns drove initial results that would be backed up by long-term work.

“Because of 97 Switch’s help, our marketing efforts have been very successful. We can gauge where our traffic is coming from, and their team helps us find areas for improvement.”

– Property Manager, 444 Social

SEO, Content and Social Media Marketing

Long term success is key for a luxury apartment community like 444 Social, which means organic results matter long-term. 97 Switch focused on content marketing that would be engaging for social media while also helping 444 Social’s website to index important keywords on search engines to drive organic traffic and leads. Managing the content marketing has been a comprehensive activity that also helps build their resident community online by featuring residents (and their pets) in organic social media posts and writing blogs that speak to their needs.

Explore the services that are helping 444 Social Succeed

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