444 Social
Luxury Apartments grow from new development to 100% occupancy with site launch and marketing success
DIGITAL STRATEGY
444 Social had to fill over 300 new luxury apartments in Lincolnshire. 97 Switch conducted research and developed a strategy that suited both the needs of the management and their budget, and within a year, the sales and marketing strategy resulted in a 100% occupancy.
PAID SEARCH & PAID SOCIAL
We established advertising accounts on Google Ads, MetaAds, and Zillow Ads to target the highest engagement platforms. We set up a full funnel, which allowed for a steady stream of leads and quick response when specific inventory became available. In conjunction with organic efforts, the paid advertising campaigns drove initial results that would be backed up by long-term work.
SEO, CONTENT & SOCIAL MEDIA MARKETING
We focused on engaging content marketing for social media and helping 444 Social’s website to index important keywords on search engines to drive organic traffic and leads. Our content marketing helps build their resident community online by featuring residents (and their pets) in social media posts and blogs.
“Because of 97 Switch’s help, our marketing efforts have been very successful. We can gauge where our traffic is coming from, and their team helps us find areas for improvement.”
– Property Manager, 444 Social
“Their team is willing to go the extra mile—the collaboration has worked very well.”
– Property Manager, 444 Social
Tools
MailChimp
Zillow
Resman
Google Analytics
Google Ads
Facebook and Instagram
Services
Luxury Apartment Launch
Digital Marketing
Strategy
About this Project
444 Social is a luxury apartment community featuring open floor plans and sophisticated finishes. Featuring award-winning amenities and a prime location, the apartments promote an extraordinary lifestyle for residents. The dog-friendly community was ready to launch, and came to 97 Switch to convey their unique, lavish apartment experience.
Getting straight to work, we began conducting research on how to help 444 Social stand out in a crowd. Deciding to emphasize the luxurious and active style of living that was made possible by living here, the strategy we crafted involved careful ad placement on multiple platforms. We focused on featuring ads that were responsive to the available inventory to bring in a steady stream of leads.
We knew that beyond a successful launch, it would be imperative to set up the apartments for long term success. We accomplished this through careful SEO strategy for their website and listings, as well as through creating a community on social media which catered to the current residents. We also decided to write blogs that speak to the residents’ needs and feature their pets online.
Through strategic ads and preparing for a steady stream of leads in the future, 444 Social was able to go from launch to 100% occupancy with the help of 97 Switch. We continue our partnership as we adapt to the changing needs of the community.
