B_Valued

Slide

CHALLENGE

Create a dynamic identity that demonstrates the agency’s personalized solutions and breadth of career expertise while communicating feelings of trust and empowerment to a younger female audience.

RESULT

We created a “living” brand image — fearless, flexible, fresh, friendly and different.

CHALLENGE

Create a unique identity that demonstrates the company’s dedication to lifting businesses to their next stage, as well as creating a responsive and representative website.

RESULT

Lift Insight & Capital Partners love their new brand identity and ability to share their story and insights on their website.

The word mark “b_” is adaptable for messaging across a variety of digital and print applications, and invites clients to take control and define their own adjectives. The word mark centers around the concept of what it means “to be” a success in and out of the workplace — to be valued, to be confident, to be investable — all of the things a young working woman wants to be in her career and in life.

The word mark “b_” is adaptable for messaging across a variety of digital and print applications, and invites clients to take control and define their own adjectives. The word mark centers around the concept of what it means “to be” a success in and out of the workplace — to be valued, to be confident, to be investable — all of the things a young working woman wants to be in her career and in life.

Slide

Tools
Adobe Ps, Ai, Ae, Id

Services
Branding
Research
Identity
Iconography

Tools
Adobe Ps, Ai, Ae, Id

Services
Research
Branding
Identity
Iconography

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