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B_Valued

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CHALLENGE

Create a dynamic identity that demonstrates the agency’s personalized solutions and breadth of career expertise while communicating feelings of trust and empowerment to a younger female audience.

RESULT

We created a “living” brand image — fearless, flexible, fresh, friendly and different.

CHALLENGE

Create a unique identity that demonstrates the company’s dedication to lifting businesses to their next stage, as well as creating a responsive and representative website.

RESULT

Lift Insight & Capital Partners love their new brand identity and ability to share their story and insights on their website.

The word mark “b_” is adaptable for messaging across a variety of digital and print applications, and invites clients to take control and define their own adjectives. The word mark centers around the concept of what it means “to be” a success in and out of the workplace — to be valued, to be confident, to be investable — all of the things a young working woman wants to be in her career and in life.

The word mark “b_” is adaptable for messaging across a variety of digital and print applications, and invites clients to take control and define their own adjectives. The word mark centers around the concept of what it means “to be” a success in and out of the workplace — to be valued, to be confident, to be investable — all of the things a young working woman wants to be in her career and in life.

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Tools
Adobe Ps, Ai, Ae, Id

Services
Branding
Research
Identity
Iconography

Tools
Adobe Ps, Ai, Ae, Id

Services
Research
Branding
Identity
Iconography

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