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Cardinal Investment Advisors

Cardinal Investment Advisors celebrates 20 years with rebrand, new website and digital marketing strategy

Cardinal Mockup Set 1

CHALLENGE

Implement Cardinal Investment Advisors’ new brand online with a refreshed website and digital marketing strategy.

RESULT

We translated their brand guidelines into an updated website with new messaging and visuals, while also integrating the best practices in search engine optimization. We also implemented a 2021 digital marketing strategy focused on content and social media marketing.

CHALLENGE

Implement Cardinal Investment Advisors’ new brand online with a refreshed website and digital marketing strategy.

RESULT

We translated their brand guidelines into an updated website with new messaging and visuals, while also integrating the best practices in search engine optimization. We also implemented a 2021 digital marketing strategy focused on content and social media marketing.

Launch Results

89% Increase In Indexed Keywords
32% Increase In Total LinkedIn Followers
85% Increase In Direct Website Traffic
62% Increase In Organic Search Website Traffic
112% Increase In Website Users

Pre and Post-Website Launch | 12/15/2020 – 3/23/2021 vs. 9/7/2020 – 12/14/2020

Launch Results

89% Increase In Indexed Keywords
32% Increase In Total LinkedIn Followers
85% Increase In Direct Website Traffic
62% Increase In Organic Search Website Traffic
112% Increase In Website Users

Pre and Post-Website Launch | December 15th, 2020 – March 23rd, 2021 vs. September 7th, 2020 – December 14th, 2020

New Website

Cardinal Investment Advisors Clients Page
Cardinal Investment Advisors Team Page

We developed the site to communicate the firm’s 20-year history as well as position them as modern and evolving. Utilizing a new photoshoot of their new office and team, we portrayed the transparency and professionalism of the team.

We developed the site to communicate the firm’s 20-year history as well as position them as modern and evolving. Utilizing a new photoshoot of their new office and team, we portrayed the transparency and professionalism of the team.

Cardinal Investment Advisors

Digital Strategy

In addition to the new website, we created a content and social media marketing plan for 2021 as Cardinal shifted their focus from conferences and events to digital engagement.

Digital Strategy

In addition to the new website, we created a content and social media marketing plan for 2021 as Cardinal shifted their focus from conferences and events to digital engagement.

Social Media Marketing

Because Cardinal mostly focused on conferences and events prior to the 2020 pandemic, they were looking for new avenues to get involved in industry conversations. Through a revamped LinkedIn presence, their engagement increased among Managing Directors, colleagues, clients, and their broader network.
Cardinal Team Photo 3
Cardinal Team Photo 2
Cardinal Photo 1

“They understood that our website had to legitimize us, and they gave us candid and expert advice on what we should be doing to accomplish that goal. To me, that serves much more than website design.”

– Danielle Natonson, Managing Director

Danielle Natonson | Cardinal Investment Advisors

“They understood that our website had to legitimize us, and they gave us candid and expert advice on what we should be doing to accomplish that goal. To me, that serves much more than website design.”

– Danielle Natonson, Managing Director

Danielle Natonson | Cardinal Investment Advisors

Tools
Wordpress
Google Analytics
Socials (LinkedIn, YouTube, Facebook & Twitter)

Services
Digital Rebranding
Strategy

Tools
WordPress
Google Analytics
Socials (LinkedIn, YouTube, Facebook & Twitter)

Services
Digital Rebranding
Strategy

About this Project

Cardinal Investment Advisors is an employee-owned, independent consulting firm that works with institutional investors to fulfill their investment goals. Their investment strategies and recommendations are tailored to each client’s individual needs. With services that focus on partnership, they needed a website that would portray their expertise and best serve their clients.

Following a recent rebrand, Cardinal partnered with 97 Switch to help their website convey their new messaging and goals. We provided guidance on photos for the website, as well as designing the layout of the pages. The focus was on creating a strategy that would lead to long-term success by highlighting the expertise and experience of the team.

After working together on the website, we extended our partnership with Cardinal to include a content strategy and marketing plan. We centered the plan on increasing digital engagement through a cohesive digital marketing strategy.

Our ongoing work with Cardinal continues to bring the firm results and positive feedback that is helping grow their business.

Cardinal Phone Mockup 3
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