20 Years in Business
40 Employees
Tools Used
WordPress
Adobe
Google Analytics
LinkedIn
YouTube
Facebook
Twitter
Implementing New Brand Guidelines
Cardinal worked with an independent designer to create the brand guidelines and needed a partner to implement them. We interpreted their brand guidelines and actualized them in the website design, marketing decks, and additionally created a video announcing their new logo.
“We went into the relationship wanting a website that fulfilled a list of our requirements, and by being flexible and taking 97 Switch’s advice, we came away with a better product than we would’ve had otherwise.”
– Danielle Natonson, Managing Director
Web Design
We wanted to communicate that the firm is well established as a 20-year-old company while also portraying that they are a modern company. We utilized photos from their different locations and a brand new photoshoot of employees and their office to portray both transparency and professionalism.
Digital Strategy
A new website was the first step in updating Cardinal’s digital strategy and we were there to help them consider other steps in their process. Along with the website design, we included updates on search engine optimization features on their site to help them appear on search engines. We also created a content and social media marketing plan for 2021 as they shifted their focus from conferences and events to digital engagement.
“They understood that our website had to legitimize us, and they gave us candid and expert advice on what we should be doing to accomplish that goal. To me, that serves much more than website design.”
– Danielle Natonson, Managing Director
Social Media Marketing
In the past, Cardinal focused marketing efforts on conferences and events. In 2020 and 2021, most of those events had either been cancelled or had shifted dramatically, so they were looking for a new avenue in which to be involved in industry conversations. We helped them establish a content marketing strategy focused on their industry knowledge and experience as well as celebrating their firm and employees’ accomplishments. We kept a tight focus on their new website, as well as updating and building their LinkedIn presence. The process led to increased engagement among managing directors and other employees internally and greater awareness of their activities among their colleagues and clients.
Explore the services that are helping Cardinal Investment Advisors Expand Online
