Cardinal Investment Advisors
Cardinal Investment Advisors celebrates 20 years with rebrand, new website and digital marketing strategy
Launch Results
Pre and Post-Website Launch | December 15th, 2020 – March 23rd, 2021 vs. September 7th, 2020 – December 14th, 2020
New Website
We developed the site to communicate the firm’s 20-year history as well as position them as modern and evolving. Utilizing a new photoshoot of their new office and team, we portrayed the transparency and professionalism of the team.
Digital Strategy
In addition to the new website, we created a content and social media marketing plan for 2021 as Cardinal shifted their focus from conferences and events to digital engagement.
Social Media Marketing
“They understood that our website had to legitimize us, and they gave us candid and expert advice on what we should be doing to accomplish that goal. To me, that serves much more than website design.”
– Danielle Natonson, Managing Director
Tools
WordPress
Google Analytics
Socials (LinkedIn, YouTube, Facebook & Twitter)
Services
Digital Rebranding
Strategy
About this Project
Cardinal Investment Advisors is an employee-owned, independent consulting firm that works with institutional investors to fulfill their investment goals. Their investment strategies and recommendations are tailored to each client’s individual needs. With services that focus on partnership, they needed a website that would portray their expertise and best serve their clients.
Following a recent rebrand, Cardinal partnered with 97 Switch to help their website convey their new messaging and goals. We provided guidance on photos for the website, as well as designing the layout of the pages. The focus was on creating a strategy that would lead to long-term success by highlighting the expertise and experience of the team.
After working together on the website, we extended our partnership with Cardinal to include a content strategy and marketing plan. We centered the plan on increasing digital engagement through a cohesive digital marketing strategy.
Our ongoing work with Cardinal continues to bring the firm results and positive feedback that is helping grow their business.
