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Hotel EMC2, Autograph Collection

Autograph Collection Hotel Launch and Marketing Success

hotel emc2 logo

Launched hotel and restaurant

Supported hotel and restaurant website and marketing

Reopening hotel and restaurant during and after the Pandemic

Tools Used

WordPress
Google Analytics
Google Ads
Marriot Plus
OTAs
Facebook and Instagram

Hotel EMC2, Autograph Collection’s successful launch, pre-pandemic growth and rebuilding from the pandemic

Hotel EMC2, Autograph Collection’s successful launch, pre-pandemic growth and rebuilding from the pandemic

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Statistic 1 Hotel EMC2
Statistic 2 Hotel EMC2
Statistic 3 Hotel EMC2

Hotel EMC2, Autograph Collection’s Goals

Exactly like nothing else, Autograph Collection hotels are a global collection of distinctive independent hotels carefully crafted to leave a lasting imprint. Hotel EMC2, Autograph Collection is a boutique hotel in Chicago offering contemporary design accommodations moments from the Magnificent Mile, the Theater District and popular museums. Hotel EMC2, Autograph Collection came to us looking for a marketing partner for a successful launch and continued success. 97 Switch launched the Hotel in 2016, created a strong digital presence and helped the property navigate the COVID-19 pandemic.

Launching an Autograph Collection Hotel

We partnered with Hotel EMC2, Autograph Collection before their launch to help create and market their creative online. We focused on their website, online listings, social media and supporting their media campaigns.

“They’re the complete package—both extremely creative and patient. Unlike other vendors, they take the time to educate us on what they’re doing so we can have confidence in their work. That helped us trust how our money was being spent.”

– General Manager, Hotel EMC2, Autograph Collection

“They’re the complete package—both extremely creative and patient. Unlike other vendors, they take the time to educate us on what they’re doing so we can have confidence in their work. That helped us trust how our money was being spent.”

– General Manager, Hotel EMC2, Autograph Collection

Web Design

Many Autograph Collection hotels have different marketing strategies than other types of Marriott hotels as they are showcasing a unique experience. To support the property’s needs to showcase their hotel and identity, we designed, built, and currently manage the website. The website focuses on the intersection of art and science, a theme of the property. We were able to create a website with an attractive front end with a back-end that functions well. The website helps with organic search engine optimizations, advertising campaigns and marketing goals for the hotel beyond direct bookings including driving traffic to generate private events leads.

Digital Strategy

Strong attention to detail was important in designing Hotel EMC2 and we kept that attention when it came to digital strategy. Close watch of marketing data and attention paid to Marriott Plus and Marriott Ecommerce allows for strong direct, organic and paid search results. With such a unique concept, social media marketing has always been important to the experience of guests and attracting visitors to the property.

Digital Strategy

Strong attention to detail was important in designing Hotel EMC2 and we kept that attention when it came to digital strategy. Close watch of marketing data and attention paid to Marriott Plus and Marriott Ecommerce allows for strong direct, organic and paid search results. With such a unique concept, social media marketing has always been important to the experience of guests and attracting visitors to the property.

“97 Switch works really hard to get a firm understanding of what your goals are and what you are looking to achieve. I have always felt that is probably one of their biggest strengths. They are incredibly creative, and they give you a lot of different options to look at, and they really make you feel like you are a part of the process. I have been incredibly satisfied with the relationship.”

– VP of Talent and Culture, SMASHotels

“97 Switch works really hard to get a firm understanding of what your goals are and what you are looking to achieve. I have always felt that is probably one of their biggest strengths. They are incredibly creative, and they give you a lot of different options to look at, and they really make you feel like you are a part of the process. I have been incredibly satisfied with the relationship.”

– VP of Talent and Culture, SMASHotels

Reopening after the Pandemic

The travel industry was turned upside down during the pandemic. We adjusted with Hotel EMC2, Autograph Collection, making quick and strategic updates to the website, online listings and social media. We managed ad-spend and OTA’s closely while maintaining strong communication with guests, Marriott and our whole team. As the vaccine becomes more available, we continue to work to drive direct bookings, private events and corporate travel.

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