Lift Insight & Capital Partners
Lift’s website and branding gives a team of former CEOs a platform to help others reach new heights.
“97 Switch excels at listening to our needs and providing us with insights into the state-of-the-art methods and designs to accomplish our goals. They’ve even stretched our vision further.”
– Bruce Landau, Lift Insight & Capital Partners
The brand comes to life with subtle movement throughout the website.
Highlighting the individuals on the team and their experience and expertise.
About this Project
Lift Insight & Capital Partners began with former CEOs coming together to use their expertise and connections to lift businesses to new heights. They knew that their focus on growth and leadership development within companies would make an impact on their partners’ success. In order to convey this idea to their potential partners, Lift needed branding that would epitomize their vision and present it on a functional website.
97 Switch came into the picture ready to create something that would uniquely embody the mission of Lift. We started with a discovery process to understand their desired identity, which led us to the creation of a logo. After revising and refining their logo, we developed that idea to create other assets. We also began marketing initiatives to earn Lift responsive clientele.
The vision for the website was to make it clean and responsive, but to have a creative animated element to it as well. We also wanted to highlight the individuals on the team and showcase their expertise as their biggest asset. The imaginative website imagery such as mountains and space bring to mind the idea that the sky’s the limit when working with the Lift team.
Working as partners with Lift’s team entailed branding, website creation, content creation, and strategy as we helped them advance towards a successful launch of their business.