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MassVR

Virtual reality business is successful with digital marketing

MassVR Digital Marketing | 97 Switch

+256.44%

Website Users YOY

Tools Used

HubSpot
Google Ads
Facebook
Instagram
YouTube
LinkedIn

MassVR, a new free-roam virtual reality gaming experience, allows groups to play and compete in a virtual reality world. The game uses groundbreaking technology, allowing people to walk around in a 16,000 square foot virtual arena. MassVR currently offers two immersive experiences, including VR Champions, a team-oriented esports competition, and Hallow Realm, a dual role VR horror game. Both games give people the opportunity to walk, talk, and game in a virtual reality world.

MassVR came to us with the challenge to jumpstart its digital marketing initiatives. We started by working on their website as the foundation of their marketing efforts and then developed and executed a variety of digital marketing strategies.

MassVR’s Goals

MassVR’s goals included driving revenue, increasing website traffic, sharing the product online, and raising awareness. Since MassVR had moved to a new location in a major shopping mall, they also needed to share their location with potential customers.

Drive Revenue

MassVR wanted to drive revenue by generating more bookings online.

Increase Website Traffic

MassVR wished to increase website traffic, which would, in turn, drive conversions.

Share Experience Online

MassVR needed to portray the experience of playing their games online through the content on their website, ads, social media, and other digital platforms.

Raise Awareness

MassVR wanted to raise awareness by sharing general knowledge about their games since the technology is new and many people have never experienced playing a free-roam virtual reality game.

Drive Revenue

MassVR wanted to drive revenue by generating more bookings online.

Increase Website Traffic

MassVR wished to increase website traffic, which would, in turn, drive conversions.

Share Experience Online

MassVR needed to portray the experience of playing their games online through the content on their website, ads, social media, and other digital platforms.

Raise Awareness

MassVR wanted to raise awareness by sharing general knowledge about their games since the technology is new and many people have never experienced playing a free-roam virtual reality game.

MassVR Digital Marketing | 97 Switch
MassVR Digital Marketing | 97 Switch

Website Updates

To start with, we implemented a total redesign of the MassVR website. This included website design, branding, SEO, and conversion optimization. The year-over-year data results were favorable: the bounce rate decreased, the average session duration increased, as well as website visitors. Additionally, both organic search traffic and keywords increased. Ultimately, these increases all lead to higher conversion rates.

Website Updates

To start with, we implemented a total redesign of the MassVR website. This included website design, branding, SEO, and conversion optimization. The year-over-year data results were favorable: the bounce rate decreased, the average session duration increased, as well as website visitors. Additionally, both organic search traffic and keywords increased. Ultimately, these increases all lead to higher conversion rates.

MassVR Digital Marketing | 97 Switch

+256.44%  Increase in Website Users

-76.04% Decrease in Bounce Rate

+52.97% Increase in Average Session Durations

+987.72% Increase in Pageviews

+219.49% Increase in Organic Search Traffic

+131.18% Increase in Organic Keywords

+1250% Increase in Top 1-3 Organic Keywords

*data comparing 2/1/19 – 2/29/20 to 1/3/18 – 1/31/19

MassVR Digital Marketing | 97 Switch

+256.44%  Increase in Website Users

-76.04% Decrease in Bounce Rate

+52.97% Increase in Average Session Durations

+987.72% Increase in Pageviews

+219.49% Increase in Organic Search Traffic

+131.18% Increase in Organic Keywords

+1250% Increase in Top 1-3 Organic Keywords

*data comparing 2/1/19 – 2/29/20 to 1/3/18 – 1/31/19

MassVR Digital Marketing | 97 Switch
MassVR Digital Marketing | 97 Switch

Digital Ad Strategy

The strategy we created was two-fold and considered the entire advertising funnel. First, we created awareness by using action-packed videos and targeting website visitors to engage users. MassVR’s product was unfamiliar to many people, which is why it was important to generate awareness about it. After we started running the ads, we used retargeting to drive conversions. We showed higher intent ads to users who had visited our website or engaged with our social media. We also built audiences using Facebook’s Lookalike Audience tool to target users who were similar to those who completed specific action items, such as making purchases online. This digital ad strategy led to increased engagement on social media, as well as new followers and more conversions.

Digital Ad Strategy

The strategy we created was two-fold and considered the entire advertising funnel. First, we created awareness by using action-packed videos and targeting website visitors to engage users. MassVR’s product was unfamiliar to many people, which is why it was important to generate awareness about it. After we started running the ads, we used retargeting to drive conversions. We showed higher intent ads to users who had visited our website or engaged with our social media. We also built audiences using Facebook’s Lookalike Audience tool to target users who were similar to those who completed specific action items, such as making purchases online. This digital ad strategy led to increased engagement on social media, as well as new followers and more conversions.

MassVR Digital Marketing | 97 Switch

Social Media Strategy

When we developed MassVR’s social media strategy, we incorporated a balance of highlighting current promotions and the experience of gaming at MassVR. Similar to the ad strategy, we planned to use more videos, especially action-packed ones that showed off different features of the game. As a result of focusing on these things, MassVR’s social media platforms grew between February 2019 and February 2020. The Facebook followers grew by 331.62%, as well as on Instagram, which grew by 552.24%. Not only did followers grow, but social reach also dramatically increased. On all social media platforms, MassVR reached over 9 million users.

MassVR Digital Marketing | 97 Switch

Social Media Strategy

When we developed MassVR’s social media strategy, we incorporated a balance of highlighting current promotions and the experience of gaming at MassVR. Similar to the ad strategy, we planned to use more videos, especially action-packed ones that showed off different features of the game. As a result of focusing on these things, MassVR’s social media platforms grew between February 2019 and February 2020. The Facebook followers grew by 331.62%, as well as on Instagram, which grew by 552.24%. Not only did followers grow, but social reach also dramatically increased. On all social media platforms, MassVR reached over 9 million users.

MassVR Digital Marketing | 97 Switch

97 Switch helps MassVR Stay on Top

MassVR’s new and improved website and digital ad and social media strategies are helping their business become one of the top virtual reality gaming companies in the Chicago area. The data shows that the different strategies that we’ve implemented have directly increased business and generated brand awareness. MassVR’s leadership team has been impressed with our ability to increase key indicators and produce results.

Explore the services that are helping MassVR grow.

Ready to Get Started?

Josh Gibbs
Digital Marketing Manager

E: info@97switch.com
P: (312) 212-0968

111 W Illinois
Chicago, IL 60654

Ready to Get Started?

Josh Gibbs
Digital Marketing Manager

E: info@97switch.com
P: (312) 212-0968

111 W Illinois
Chicago, IL 60654

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