Drive Revenue

MassVR wanted to drive revenue by generating more bookings online.

Increase Website Traffic

MassVR wished to increase website traffic, which would, in turn, drive conversions.

Share Experience Online

MassVR needed to portray the experience of playing their games online through the content on their website, ads, social media, and other digital platforms.

Raise Awareness

MassVR wanted to raise awareness by sharing general knowledge about their games since the technology is new and many people have never experienced playing a free-roam virtual reality game.

Drive Revenue

MassVR wanted to drive revenue by generating more bookings online.

Increase Website Traffic

MassVR wished to increase website traffic, which would, in turn, drive conversions.

Share Experience Online

MassVR needed to portray the experience of playing their games online through the content on their website, ads, social media, and other digital platforms.

Raise Awareness

MassVR wanted to raise awareness by sharing general knowledge about their games since the technology is new and many people have never experienced playing a free-roam virtual reality game.

Website Updates

We implemented a total redesign of the MassVR website. This included website design, branding, SEO and conversion optimization. The year-over-year data results were favorable: the bounce rate decreased while several key data points increased, including: average session duration, overall website visitors, organic search traffic and keywords. Ultimately these increases all lead to higher conversion rates for the client.

+256.44%  Increase in Website Users

-76.04% Decrease in Bounce Rate

+52.97% Increase in Average Session Durations

+987.72% Increase in Pageviews

+219.49% Increase in Organic Search Traffic

+131.18% Increase in Organic Keywords

+1250% Increase in Top 1-3 Organic Keywords

*data comparing 2/1/19 – 2/29/20 to 1/3/18 – 1/31/19

Digital Ad Strategy

The strategy we created was two-fold and considered the entire advertising funnel. First, we created awareness by using action-packed videos and targeting website visitors to engage users. MassVR’s product was unfamiliar to many people, which is why it was important to generate awareness about it. After we started running the ads, we used retargeting to drive conversions. We showed higher intent ads to users who had visited our website or engaged with our social media. We also built audiences using Facebook’s Lookalike Audience tool to target users who were similar to those who completed specific action items, such as making purchases online. This digital ad strategy led to increased engagement on social media, as well as new followers and more conversions.

Social Media Strategy

When we developed MassVR’s social media strategy, we incorporated a balance of highlighting current promotions and the experience of gaming at MassVR. Similar to the ad strategy, we planned to use more videos, especially action-packed ones that showed off different features of the game. Between February 2019 and February 2020, MassVR Facebook followers grew by 331.62%, while its Instagram presence increased by 552.24%. Overall social reach also dramatically increased. MassVR reached over 9 million users across all social media platforms.