Mobile Doorman | B2B real estate software company revamps digital strategy
Acquired in 2021
Strategy and Analytics Reporting
To start, we implemented an analytics reporting system for Mobile Doorman. We focused on creating weekly and monthly analytics reports so that their team would be able to directly track growth, as well as any improvements that needed to be made. Our reports include metrics such as website traffic sessions, bounce rate, cost per click, cost per acquisition, and qualified leads. Additionally, we developed a routine of weekly strategy calls and monthly strategy meetings to facilitate communication between our teams.
“97 Switch serves as a valuable member in developing strategies and marketing content that produces results.
Their expertise, adherence to deadlines, and constant communication stand out.”
Will Clanfield, Director, Residence Experience Marketing at Zego (Previously Senior Director of Marketing at Mobile Doorman)
Mobile Doorman wanted to attract potential customers and compete with online competitors by using digital ads. We focused the budget on Google Ads after testing it and finding higher ROI Compared to Facebook and LinkedIn. We researched keywords, installed appropriate tags on their website and linked their HubSpot account in order to develop the most effective advertisements. We then created and tested a variety of ads, extensions, and personas, and developed a Mobile Doorman landing page to strengthen the overall ad strategy.
Digital Advertising Results
The results from Mobile Doorman’s new ad strategy were almost instantaneous: site user traffic grew in our first full month working together by 41%. Along with an increase in website users in the first month, Mobile Doorman also generated about 50 unique leads on the site—a significant boost compared to previous numbers.
The development of Mobile Doorman’s email marketing strategy was as equally important as the digital ad plan. Mobile Doorman had already collected a list of emails from web traffic, industry events, and conferences, but they were not properly utilizing them. After implementing paid ads, we were able to build their list of contacts and strengthen their email marketing outreach. Mobile Doorman’s email campaigns helped them reach users about novel product features, industry news, and upcoming conferences and events. When Mobile Doorman saw the positive impacts of their email marketing efforts, including receiving more qualified leads, they decided it was in their best interest to increase their marketing endeavors. Part of this included hiring another full-time member to their internal marketing team and expanding some of the strategies being implemented, such as email marketing.
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