Marketing

Organic Social Media

Constructing highly unique and branded social media posts in all their forms is crucial to our strategy to help brands ignite enduring and meaningful connections and engage with their audience.

Social media audit

By evaluating both your social media presence and the accounts of others in your industry, we are able to craft a strategy that will attract your ideal audience. We leverage what makes your business unique and find ways to help you stand out in the endless scroll through branded posts and strategies that will help you continue to grow.

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Profile updates

Everyone needs a refresh every now and again, and your profiles aren’t any different. As the algorithms continue to change and evolve, we help you optimize your profile information to attract new faces and convey who you are across the internet.

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Community management

Social media is inherently social. We care about your customers, and work to help your business create lasting relationships through managing direct messages and comments across platforms. Whether they have a question or are complimenting your work, we’re here to make sure they’re heard and so that they can become a customer for life.

Content creation

We’re here every step of the way, including delivering captivating posts for all your social media feeds. From custom graphics to copy to short-form videos, we put together branded, entrancing content that your audience will love.

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Calendar creation

By scheduling out the creative assets we provide, we are able to help you take control of your online presence and coordinate marketing strategies across various channels for a coordinated messaging effort. You always have access to the calendars we create ahead of time, so that you can always be in the loop and provide feedback.

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Our Process

By collaborating closely with our partners, we uncover their distinct needs and fashion custom strategies that deliver results. From extending your online reach to boosting traffic and multiplying sales, we have the expertise and resources to make your digital dreams a reality.

Plan

The first step in any project is the planning phase where we meet with your team and assess the needs and opportunities for the project. Our team will create a strategic plan based on your goals to move you from where you currently are, to where you want to be.

Collaborate

Any good project begins and ends at collaboration. We pride ourselves on taking ideas and collaborating not only within our team, but with your team. We want you and your business to feel ownership over the project and we thrive with input and ideas. We are a partner with you every step of the way.

Excel

We won’t rest once the project’s done. Constantly adapting to a dynamic industry landscape is key to our website’s impressive success and conversion rates. We are committed to fine-tuning every aspect of your site to make sure your business reaches its fullest potential.

Organic Social Media

FAQs

Q: What’s the difference between organic social and paid social?

A: Organic social includes any posts that your page makes to a platform. Paid social encompasses boosted posts and ads that you put money behind. Because social platforms algorithms are intricate, there is a time and place for both, depending on your goals, budget, and many other factors.

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Q: Which platforms should I be on?

A: The answer is different for each business. It all comes down to who your audience is and where they hang out. It’s important that you are showing up where they will interact with you, which is why we conduct an audit to ensure that we are utilizing the right platforms for your goals.

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Q: What tools do you use for social media marketing?

A: We utilize Later for scheduling posts, as well as Meta Business Suite. We also use both of these tools to gather data and analytics that tell us how your pages are performing. Our content calendars are put together in a spreadsheet and sent to you each week in our reporting recap emails. To create content, we employ a variety of creative tools from Canva to Illustrator. We also leverage the benefits of Google Drive to keep all of your photography and other assets safe and organized.

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Q: Why is social media marketing important?

A: Not only can social media help you reach new audience members, it’s also a great way to stay in touch with your current customers. The algorithms are powerful when leveraged correctly, and are great at pushing your content out to users who might be interested so that you can get discovered. At the top of your sales funnel, there are many benefits to utilizing social media to grow your online presence.

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