Branding + Design Strategist
Madeline is a design aficionado. She loves exploring the nuances and possibilities of visual storytelling, and is passionate about capturing one’s imagination through design.
Madeline believes great design is the foundation of meaningful, memorable and successful brand experiences. She believes design is a universal language and a powerful medium for people to form strong, authentic connections with each other and the world.
Our brand and design solutions are visual stories built from creative problem solving, a careful balance of form and function, and a loving hand. Madeline handcrafts each of her designs because she cares about the people she is creating for, and finds inspiration in the fascinating stories and experiences collected along the way.
Madeline is a graduate of the University of Illinois – Urbana Champaign, where she earned a BFA in Graphic Design. Outside of work, you can find Madeline experimenting with a wide range of art mediums, reading a science-fiction novel, or playing with her adorable dog, Daisy.
“97 Switch works really hard to get a firm understanding of what your goals are and what you are looking to achieve. I have always felt that is probably one of their biggest strengths.”
– Mitch Langeler, VP of Talent and Culture, SMASHotels