Companies are constantly looking to improve their customer acquisition strategy, by engaging online and increasing business growth. And, in order to spark interest, it’s imperative to use the right digital platforms, marketing techniques, and visual/written aids to attract customers. Here are 5 areas to focus on for improving your customer acquisition and generating more leads.
With the power of social and mobile devices nowadays, there’s immense volume that can stimulate users’ interests in business affairs, by means of written stories and visual accompaniment. To engage customers and create a customer acquisition strategy, be sure to share a story, one that’s meaningful and relatable to your company, its services, and its goals.
Content marketing can be achieved through clean and concise website text, as well as an active blog, where you can consistently engage customers online and bring more eyes to your website.
And once you have blogs and other forms of content to post over social media, you can enhance the awareness by way of digital ad placements, where you can target your specific audience—looking at age demographic, locale, income, and any other particulars you have in mind.
Have A Customer Friendly Website
Nobody likes to squint to read fine print on a mobile device or have to wander through several pages and links to find valuable content. By maintaining a customer friendly website, one that can heighten the UX and fit on all types of visual screens and platforms, you’ll make the process simpler for customers and be better able to retain their interest.
Use Of SEO
Interlinking key SEO terms throughout marketing content and your website’s backend can help increase your visibility on Google search, so when customers are browsing online for terms relative to your industry, you’ll be more likely to pop up on their radar.
However, integrating main keywords alone might not be enough—instead, go a step further and target long tail SEO terms, as well. These will increase the conversion rate, generating more leads and sales. Here, you’ll narrowly check for what people are specifically looking for.
Create & Use Videos
Consumers are incredibly visual, and video is becoming an increasingly important form of media online in attracting customers and generating sales, as a powerful customer acquisition strategy. In fact, it’s projected that video traffic may make up 80% of all Internet traffic by 2019.
Creating a video for your website can immediately attract a wide audience and provide opportunity to maximize outreach on media outlets, such as YouTube, Instagram, and Facebook. What’s more, try and consistently create short clips and videos expressing the sentiments of your company, its people, and its products and services. These social media marketing platforms will enhance customer engagement.
Finding a way to stay on the minds of your customers will you acquire more, on a regular basis, and maintain optimal interaction among users. This can be achieved through targeted, email marketing strategies, as well as co-branded ads and partnerships.
For instance, creating partnerships, where an email is required by the user to participate in winning a reward (think: a contest for a product through partnership with a media outlet), is a great way to gain emails and force potential customers to subscribe to a personal newsletter. And make sure to have a great newsletter that will spark interest, so your audience doesn’t choose to opt out.