Hotel EMC2, Autograph Collection
Hotel launch, website, marketing, and strategy for art-and-science downtown Chicago hotel and restaurant, with support through opening, pandemic, and reopening
Impact Highlights
Overview
Hotel EMC2, Autograph Collection is a downtown Chicago hotel with an art-and-science personality and an award-winning restaurant, the Albert. 97 Switch has been its digital partner since 2016, a year before the hotel opened.
The Challenge
A new hotel has to fill rooms and event space from day one. Hotel EMC2 needed its website and marketing live and working on launch day, then a partner who could steer its digital presence through the pandemic and keep its personality front and center as it grew.
Our Approach
Ready on launch day
We built websites for the hotel and the Albert before opening and ran launch marketing, so the digital experience was ready from the first day.
Steering through 2020
We helped the hotel adapt its digital presence to the challenges of the pandemic and its reopening.
A 2024 refresh
A new, faster platform and updated branding use sketches, periodic-table elements and gold art deco gateways to bring the hotel's art-and-science story to life.
“97 Switch is incredibly creative, and they give you a lot of different options to look at. It really makes you feel like you are a part of the process.”