theWit - A Hilton Hotel
Over 10 years of web design and digital marketing for downtown Chicago hotel, rooftop, restaurant, and spa
Impact Highlights
Overview
theWit – A Hilton Hotel is a Four Diamond, design-led hotel in the heart of Chicago's Loop. 97 Switch has been its digital partner since 2014, supporting the hotel and each of its venues: ROOF on theWit, State and Lake Chicago Tavern and Spa@theWit.
The Challenge
By 2019, theWit's website no longer conveyed the experience of being there, and its marketing needed to catch up to modern standards. The hotel needed a site that captured its striking design and views, and a steady marketing engine to fill rooms and private events.
Our Approach
A digital portal into the hotel
Large vertical photography mirrors the height of the downtown hotel, and a minimalist layout gives visitors a simple way to explore each part of the property, much like arriving in person.
A website for every venue
We built and manage websites for each part of the hotel, so ROOF, State and Lake and the spa each have their own presence while staying connected to theWit.
Full-service digital marketing
Email campaigns, SEO, digital ads and online listing management keep theWit visible and bookable, backed by ongoing website and listing updates.
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“Communication is prompt and efficient and regular check-ins conducted. We know we can rely on 97 Switch to enhance our offerings and bring fresh ideas and perspectives to showing off our product in the best possible light.”