Lift Insight & Capital Partners
Lift’s website and branding gives a team of former CEOs a platform to help others reach new heights
Impact Highlights
Overview
Lift Insight & Capital Partners was founded by former CEOs who sold their businesses to invest in and grow other companies. 97 Switch has partnered with Lift since its launch, from its first brand exploration to ongoing content marketing.
The Challenge
Lift was a brand-new company that needed a brand and website to launch. With six principals, each with their own point of view, the brand had to unite six perspectives into one clear identity that would resonate with potential partners.
Our Approach
Discovery and brand
A discovery process defined what Lift stands for and led to the Lift logo, which became the foundation for the full brand and its assets.
A blue-sky website
A clean, responsive site with animated elements uses imagery of mountains and space to say the sky's the limit, and puts the team's expertise front and center.
Ongoing content marketing
We continue to create content for Lift's website and LinkedIn to build awareness with potential partners.
