CompTIA: ChannelCon & Partner Summit 2023
CompTIA builds conferences to new heights with brick-themed concept
Impact Highlights
At a glance
Overview
ChannelCon is CompTIA's yearly industry event, held alongside Partner Summit and EMEA, its London conference. For 2023, CompTIA asked 97 Switch to ideate, develop and help launch one theme for all three.
The Challenge
CompTIA needed support with event branding: a theme that would encourage, inspire and uplift its community, and work consistently across three conferences and every channel used to promote them.
Our Approach
The concept
Build the Impossible took its cue from that year's keynote speaker and turned it into a rallying idea for the whole community.
Vibrant, playful visuals
Brick-built graphics and strong, empowering language gave the theme energy and optimism.
A complete launch toolkit
Brand guidelines, illustration, motion graphics, email, social and web assets gave CompTIA's team everything they needed to roll the theme out.
