Smash Virtual
Rebranding and cinematic website for Chicago's first Virtual Production studio
Brief
Smash Virtual is a production studio in Chicago that utilizes the power of virtual production to create highly imaginative films more effectively and efficiently. By using LED stage and screens, they specialize in making the impossible a reality.
In order to showcase their innovative studio, services, and clients, Smash Virtual reached out to 97 Switch to help captivate audiences online.
Services
Entertainment
2022 - Present
Brand
Smash Virtual's new brand is expressive and a bit edgy like virtual production technology itself. It's the new kid on the block and draws attention to itself with a angular wordmark. The icon mirrors the studio's LED screens with animated images nestled inside
97 Switch distilled Smash Virtual’s unique essence into a bold and imaginative brand. Audiences can find themselves enchanted by the magic of virtual production, imagining all the possibilities that the studio has to offer.
Creating a Cinematic Website
Because Smash Virtual's goal is to create stylized video, our goal with their site was to make it all about style and movement. We created panel-like sliders that are reminiscent of their massive LED panel walls to highlight Smash Virtual's impressive work in an immersive way. A custom loader greets users up front, as does a perspective screen to display their highlight reel.
