MassVR
VR gaming business used updated website and digital marketing initiatives to increase awareness of their immersive virtual world
Impact Highlights
At a glance
Overview
MassVR was a free-roam virtual reality experience where players competed across a 16,000-square-foot arena. 97 Switch built the digital strategy that put that experience in front of more players.
The Challenge
MassVR's online presence lacked a cohesive plan across its brand, website and social media, and core tools like Google Analytics and Facebook Ads weren't set up properly. Its ads were underperforming and awareness was low.
Our Approach
A website that leads with gameplay
A redesign put full-screen gameplay video up front, with SEO and conversion improvements aimed at booking sessions.
Video-first ad campaigns
Ads featuring real players in action, combined with Facebook Lookalike Audiences, reached the right people.
Social media at scale
New platforms, gameplay footage and promotions turned MassVR's social channels into a real source of reach and engagement.
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“97 Switch has been a breath of fresh air for my organization. They are professionals in their field, but modest enough to listen to our concerns and address them. They’re good about keeping an open mind.”