MassVR

VR gaming business used digital marketing to increase awareness of their immersive virtual world.
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MassVR is a free-roam virtual reality gaming experience. Using the latest technology, players could traverse a 16,000 square foot arena and compete with each other in the virtual world. In order to showcase their immersive experience, MassVR reached out to 97 Switch to create a digital marketing strategy that would best increase their brand awareness.

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Website
Branding
SEO
Conversion Optimization
Digital Ads Straategy
Social Media

Website Design

Refreshed website through a redesign that included SEO and optimized conversions.

256%
Increase in Website Users
131%
Increase in Organic Keywords
988%
Increase in Page Views
219%
Increase in Organic Search Traffic
76%
Decrease in Bounce Rate
53%
Increase in Average Session Durations

Digital Strategy

a folded brochure with a picture of a man holding

Digital Ad Campaign

Used ad campaigns that featured action-packed videos of real people and Facebook Lookalike Audience to effectively target the correct audience.

5.58%
MassVR Conversion Rate
3%
Average Conversion Rate

Social Media

Integrated promotions and gameplay footage to dramatically increase social reach.

331.62%
Increase in Instagram Followers
552.24%
Increase in Facebook Followers
Over 9 Million
Total users reached
a series of advertising brochures with a variety of images
a computer screen with a picture of a man holding a fire hydrant
MassVR Case Study | 97 Switch
a phone with a picture of a robot on ita brochure with a picture of a person on it

Ready to flip the switch?

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