CompTIA: ChannelCon & Partner Summit 2024
CompTIA's global conference creates a big wave with immersive and tech-forward Y2K concept
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Brief
After the success of our 2023 "Build the Impossible" concept, we created a concept called “Sync In” for CompTIA’s 2024 ChannelCon, Partner Summit, and EMEA.
The theme "Sync In" is about immersion; emerging from a fusion of two ideas: syncing data and sinking into a current of water. Syncing has us imagine the digital world linking people together and exchanging information, forming a community that's plugged in to build a database of information and support. Water currents capture the energy of the conventions through themes of immersion, flow state, and forward movement.
Services
Conference Design
Utilizing the resurgent Y2K design style, this theme's design aesthetic inspiration represents structural synergy, technological connection, and the energy of change. The project goal was the conception and execution of a flexible multi-conference theme based on togetherness and the energy of in-person events.
On-Site Asset Design
The 'Sync In' concept electrified CompTIA's conferences. 97 Switch created the on-site assets, including banners, T-Shirts, posters, social media and more, connecting with production teams to produce successful assets for the conference.
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