CompTIA: ChannelCon & Partner Summit 2024
CompTIA's global conference creates a big wave with immersive and tech-forward Y2K concept
Impact Highlights
At a glance
Overview
Each year, CompTIA brings the IT channel together at ChannelCon, Partner Summit and EMEA, its London conference. After the success of 2023's Build the Impossible, CompTIA asked 97 Switch to create the theme for 2024.
The Challenge
Each year's theme has to work across three events and every format from banners to social posts, and hand off cleanly to several production teams. After a successful first year, CompTIA needed a concept that felt fresh and captured the energy of meeting in person.
Our Approach
The concept
Sync In fuses two ideas: syncing data and sinking into a current. It evokes a connected community exchanging knowledge, and the immersion, flow and forward movement of a great conference.
A Y2K-inspired design system
The revival of Y2K design gave the theme a look of structural synergy, technological connection and the energy of change, flexible enough for three events.
On-site and social assets
We designed banners, T-shirts, posters, social media and more, and worked with production teams to bring everything to life on site.
