SideGigster
New energetic brand, website and marketing strategy for affiliate program that gained 2000+ leads in the first 90 days
Impact Highlights
At a glance
Overview
SideGigster is an affiliate platform that gives people a flexible side job: members get their own website, drive traffic to it and earn commission. 97 Switch has partnered with SideGigster since early 2024 on its brand, website and marketing.
The Challenge
As a young business, SideGigster had to prove traction to investors quickly. It needed a brand and positioning that would attract people to the gig economy, and a website that turned visitors into active sellers.
Our Approach
An electric, inclusive brand
A youthful persona emphasizes ease of use and opportunity, and a custom illustration style shows the program is open to everyone.
A website built to convert
A custom website and multi-step onboarding turn visitors into enrolled SideGigsters, supported by email and text message journeys.
Paid and social growth
Google and Meta Ads drive enrollments, and new Instagram, Facebook and LinkedIn accounts extend SideGigster's reach.
“97 Switch delivers on budget and on time. In fact, they’ve been able to get many things done early. The team is also very open to input and collaboration, so they have a lot of flexibility.”