MassVR is a free-roam virtual reality gaming experience. Using the latest technology, players could traverse a 16,000 square foot arena and compete with each other in the virtual world. In order to showcase their immersive experience, MassVR reached out to 97 Switch to create a digital marketing strategy that would best increase their brand awareness.
We developed a cohesive strategy for their website and social media presence centered on their VR experience. By introducing new social media platforms and optimizing content on existing platforms we were able to increase brand awareness and engagement. We were also able to emphasize MassVR’s unique branding and implement SEO strategies to further advance website conversion rates and overall web reach.
Through market research we were able to create and continually optimize targeted methods for their ever-evolving digital advertising strategy to increase audience engagement. The digital strategies we implemented greatly increased MassVR’s brand presence and awareness.