theWit - A Hilton Hotel is a Four Diamond, multi-sensory hotel, featuring striking design and stunning views, located in downtown Chicago. theWit has partnered with 97 Switch for a variety of digital marketing and website opportunities. In 2019, they came to us to elevate their website to better convey the spirit of their space and to bring their marketing up to modern standards that showcased the unique hotel. We did this by leaning into large vertical images that show the unique details of the hotel so that the digital user experience is similar to what someone would have on property.
97 Switch has worked with theWit for over 10 years across all of their businesses, including Spa@theWit, State and Lake Chicago Tavern, and ROOF at theWit. We have created websites for each part of the hotel, a variety of email marketing campaigns, digital ads, and ongoing website and online listing updates.
A glamorous escape set 27 stories above it all, ROOF on theWit, has earned international acclaim for its expressive design and entertainment, sweeping skyline views, and unique hand-crafted cocktails and cuisine. Rated Hotel Bar of the Year by Nightclub & Bar Awards and one of the Top 3 Rooftop Bars in the World by Travel+Leisure, ROOF continues to excite guests with world-renowned DJs, acoustic music series, and live runway shows.
97 Switch brought this sky-high vision to life online with a website that shows the same full-screen views the rooftop highlights. The site is constantly updated with the latest events and menus to make sure guests are always at the forefront of all of the excitement.
Striking a balance between elevated cuisine and the homey spirit of your local pub, State and Lake Chicago Tavern serves elevated American tavern fare by Chef Steven Chiappetti and his culinary team. Experience breakfast, lunch, dinner and brunch menus crafted with care, alongside fine wine, exquisite cocktails and an unrivaled local beer selection.
97 Switch created their website and a variety of digital marketing initiatives for State and Lake Chicago Tavern, which represents its hometown feel with a comforting and warm website.
97 Switch created a calm website experience for Spa@theWit, the spa inside theWit hotel. The site utilizes bright pink which represents the spa's unique personality and offerings.