Full-service digital marketing services for award-winning Autograph Collection hotel and restaurant

About Our Partnership

Hotel EMC2, Autograph Collection is a downtown Chicago staple, with a unique blend of art and science inspired design and an award-winning in house restaurant, the Albert.

97 Switch has been an ongoing partner for the hotel since before it opened, launching the original website and marketing – leading to winning the Marriott Hotel Opening of the Year in 2017. During our partnership, we've supported a wide variety of web design and digital marketing initiatives for the hotel and restaurant.

Prior to launch, websites were created for Hotel EMC2 and the Albert in Wordpress which allowed the hotel to seamlessly integrate their digital experience on launch day.

Hotel EMC2 Website Redesign

In 2024, Hotel EMC2 came to us with a challenge to update and modernize their website with a polished visual identity. 97 Switch created an updated brand look that focuses on the hotel's art and science roots – including periodic elements, artistic brush stokes, and art deco arches. rebuilt the hotel website with modern technology and a polished design that reflects the hotel's art and science theme.

‍

‍

Our Impact

We have continued to support the hotel through a variety of marketing and website initiatives including a refreshed website, further promoting the hotel's unique personality with new design and technology. Through the continued partnership, the hotel is now ranked #1 on TripAdvisor in Chicago out of 210 hotels.

As part of our ongoing partnership, 97 Switch has ensured continued success over the years with 1800+ private event leads, a 10.2 to $1 ROI Direct Revenue on Marriott Plus, and the hotel is now ranked #1 on TripAdvisor in Chicago out of 210 hotels. In 2020, we also helped the hotel navigate the pandemic and all of the challenges it brought with it for their digital presence.

‍