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Northern Lakes Mortgage

Northern’s new branding and mobile-first website shows their friendly, yet efficient and expert personality in a way that establishes trust.

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CHALLENGE

Create a brand and mobile-first website that portrays Northern’s personality and expertise.

RESULT

The company now stands out in the industry with their new brand and website, which are celebrated by the Northern team and customers alike.

CHALLENGE

Create a brand and mobile-first website that portrays Northern’s personality and expertise.

RESULT

The company now stands out in the industry with their new brand and website, which are celebrated by the Northern team and customers alike.

Brand Redesign

Northern Brand 1 | 97 Switch
Ask Northern Logo
Northern Icons

Charming and playful, Northern’s new brand identity is approachable and memorable for customers.

Charming and playful, Northern’s new brand identity is approachable and memorable for customers.

Northern Color Palette
Northern Social Post 1
Northern Social Post 1

“I’m very satisfied with how the website looks. We have clients who’ve told us it looks very nice and makes us appear legitimate. They’ve also said that they’re more likely to do business with us now because our website no longer looks cheap… 97 Switch has completely exceeded our expectations.”

Nikolas Velleca
Founder of Northern Lakes Mortgage

Nikolas Chat
Nikolas Chat

“I’m very satisfied with how the website looks. We have clients who’ve told us it looks very nice and makes us appear legitimate. They’ve also said that they’re more likely to do business with us now because our website no longer looks cheap… 97 Switch has completely exceeded our expectations.”

Nikolas Velleca
Founder of Northern Lakes Mortgage

Northern Phone Fullwidth
Northern Lakes Mortgage Phone | 97 Switch
Northern Home Page 1

We emphasized real conversations by placing chat front and center.

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Tools
Wordpress
Jotform
Adobe Suite

Services
Branding
Website Redesign
Site Maintenance

Tools
Wordpress
Jotform
Adobe Suite

Services
Branding
Website Redesign
Site Maintenance

About this project

Northern is a texting platform that empowers people to easily make smarter mortgage decisions. The company emphasizes making financial decisions quickly and easily and pride themselves on their exemplary customer service. They needed a website that could work as efficiently as they do and portray their expertise.

After starting our partnership, we started off with some branding exercises so that we could develop a professional look that accurately represents their personality. We presented a suite of design options, allowing Northern to pick the design that they liked best. The site was built to be mobile friendly first and centered around the chat feature. Together with their team, we decided that we also needed to integrate a few third party services into their website to make the process easier for people interacting with their business.

Northern Phone Smile
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