CompTIA Home & Landing Pages
Transforming the customer journey for an enterprise IT company with over 4 million monthly site visitors
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Brief
CompTIA is a lead certification provider for 2.5+ million IT and tech professionals. We were tasked with crafting a new visual identity for their homepage and four landing pages tailored to distinct user personas. 97 Switch researched, planned, and designed customer journeys for tech professionals, career-focused users, and those with specific interest in CompTIA and its brand. We designed and developed the pages in Webflow, collaborating with their tech team to seamlessly deploy the code to their domain.
CompTIA's website receives millions of visitors each month, many of whom interact with our home page and landing page designs.
*CompTIA had 4.5 million site visits from August 2024, according to a SEMRush report
Services
Brand-consistent and playful
With CompTIA's established and well-recognized branding, our goal was to modernize their web experience while maintaining consistency. We achieved this by using a neutral color palette for the layouts, complemented by bright and playful illustrations on the landing pages to add a touch of vibrancy.
Clearly defined user pathways
The four landing pages we created are tailored towards specific user personas, while the home page encourages users to sort themselves into the bucket that fits their background. The site was created to service both desktop and mobile users to maximize engagement.
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