CompTIA is a lead certification provider for 2.5+ million IT and tech professionals. We were tasked with crafting a new visual identity for their homepage and four landing pages tailored to distinct user personas. 97 Switch researched, planned, and designed customer journeys for tech professionals, career-focused users, and those with specific interest in CompTIA and its brand. We designed and developed the pages in Webflow, collaborating with their tech team to seamlessly deploy the code to their domain.
CompTIA's website receives millions of visitors each month, many of whom interact with our home page and landing page designs.
*CompTIA had 4.5 million site visits from August 2024, according to a SEMRush report
CompTIA approached us with the goal of creating a high-engagement, mobile-first web experience to help people new to CompTIA visualize a new career path in IT and achieve an A+ certification. We designed and developed a web experience, as well as illustrations and motion graphics to bring the page to life and keep users interested as they learn about A+ in a relatable way that was exciting and made them interested in CompTIA’s A+ certification.
After the success of our 2023 "Build the Impossible" concept, we created a concept called “Sync In” for CompTIA’s 2024 ChannelCon, Partner Summit, and EMEA.
The theme "Sync In" is about immersion; emerging from a fusion of two ideas: syncing data and sinking into a current of water. Syncing has us imagine the digital world linking people together and exchanging information, forming a community that's plugged in to build a database of information and support. Water currents capture the energy of the conventions through themes of immersion, flow state, and forward movement.
CompTIA’s yearly industry event, ChannelCon, brings industry leaders and attendees together to support and strengthen the community in and around CompTIA. Partner Summit happens in tandem with CompTIA as the company’s partner event, and EMEA is CompTIA’s London-based yearly conference. Each year a new theme is selected for this group conferences, and for 2023 and 2024 CompTIA has asked us to ideate, develop, and help launch the concept themes for ChannelCon & Partner Summit.