Home page, website experiences, conference design, and digital assets for CompTIA, a leading global provider of IT and technology training and certifications

About the Partnership

CompTIA is a leading global provider of technology training and certification. We have been a flexible creative agency that works directly with their in-house marketing team, developing concepts and design for landing pages, conferences, and a variety of other marketing materials.

Our ability to provide creative and website services as needed around the business helps CompTIA hit their business goals.

Projects

CompTIA A+ Website

In 2022, we created the landing page for CompTIA A+, the premiere IT certification in the industry. The site attracted new customers with custom illustrations, micro-animations, and catchy visual design.

We were able to service CompTIA's enterprise infrastructure by building the site in Webflow and exporting the code to CompTIA's custom deployment system.

CompTIA Home & Customer Journey Pages

We researched, designed, and developed a new Home Page for CompTIA's main site in 2022. The page is seen by millions each year and helps drive sales and traffic. CompTIA also wanted to target four customer personas and guide them into different experiences. Using a custom strategy, we created four separate landing pages for each journey.

CompTIA ChannelCon and Partner Summit

In 2023, 97 Switch partnered with CompTIA to create an exciting and fun new theme for their ChannelCon and Partner Summit conferences. We created an eye-catching theme titled 'Build The Impossible', which incorporated optical illusions and building blocks into an isometric world. We created conference assets including banners, posters, t-shirts, socks, and more that were enjoyed by guests and staff.

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Due to the conference's success, we created the next year's conference which was titled, 'Sync In'. The conference visuals leaned into a Y2K aesthetic, combining the idea of plugging in to a digital space and sinking into water.

Our Impact

97 Switch has been a highly adaptive partner for CompTIA, being able to flex across a wide scope of projects, from websites to creative to email and social media marketing to conferences. Being able to rely on a single agency to accomplish a wide variety of work has made CompTIA's relationship with external agencies easy to maintain.