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Blogging is an important part of digital marketing. Businesses are utilizing blogging to connect with their audience and drive sales. It is also a great way to strengthen your brand. If knowing what to say and how to make it an effective piece of your marketing strategy seems lost on you, we have put together 5 tips for your business to thrive in the blogging space.
Blogs instantly become more attractive to readers when it’s more than just words on a screen. Attention is getting harder to retain, so including a photo or graphic depicting your main point is a great way to draw the reader to your blog post. It can also help with comprehension if you utilize graphics to display statistics and other number heavy points in your copy.
People are also more likely to read your blog if you keep your text sectioned off in easier to manage blocks. Having some sort of artistic element that is eye-catching can help break up the text, helping it look better and making it more scannable. These visual elements don’t have to be complex, just a main image at the top of your post and a few boxes around important text is enough to help your content stand out.
If you want to use your blog to attract new customers or to increase your reach, you need to include keywords in your post. Keywords are one of the most effective ways to optimize your blog and website for search engines to find and suggest your business. Start by conducting research into what people are searching for in Google and then plug those results into a keyword tool. These tools will help you determine which keywords will be most effective for your SEO based on competition and search volume.
Once you have a good set of keywords you want to be associated with, you should find ways to include those in your blog posts as much as possible. You can include these keywords in your title, alt text, and the actual copy. Of course, you still want it to make sense and use them in ways that are relevant to your main idea, so be mindful to avoid coming across as disingenuous.
Provide valuable insights
If you want your blog to be a resource that your audience will appreciate and return to, you need to make sure that your content is valuable to them. The topics you discuss should go beyond selling your products or services; you should focus on entertaining or educating your audience.
One way to know what they would be interested in consuming is by answering common questions you hear about your industry. You can find these questions through your experience or by doing a few Google searches. The great part about using questions for content ideas is that there will always be more to answer. For example, after posting one blog article, you might see a few more questions in your comments that you can use as the topic for your next blog post.
You can also discuss industry news and updates that might be of interest to your potential customers. By staying up to date, you help establish your company as an industry leader and you become a news source. By finding ways to provide valuable information, your audience will share your blog and your business will grow by word of mouth.
Create a sales funnel
In order for your blog to become a valuable tool for your business, you want it to reach as many people as possible. One easy way to do this is to promote your blog on your social media accounts. Not only does this contribute to your social media content and become a great way to further market online, but it drives viewers to your website, where they can read your blog and make a purchase.
You can also do the reverse and promote your social media accounts through links in your blog, if you want to drive your traffic there rather than to your website. The key is using your blog posts as a part of your sales funnel and customer journey.
One final tip is to stay consistent. As you gain more fans of your blog, they will begin to expect a regular posting schedule. Figure out a frequency that your business can manage to produce quality content (we recommend at least one blog post a month). This also includes posting at a similar time of day if you post daily.
Besides having a content schedule, you also need to remain consistent with your branding. Having the same writing style and brand voice is important to building your relationship with readers. They want to get to know the brand at a more personal level, and that comes down to sticking to your brand persona.
Blogging may seem intimidating, but it doesn’t have to be. Remember that practice will make it easier and you will get a process down to streamline everything. If you stick to the principles of SEO, make it interesting, and create a stronger relationship with your readers, blogs can be a great asset to any business.
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