Reposting user-generated content is a great way to connect with guests after their stay, showcase your hotel’s experience, and improve your social media presence. If a guest is excited about the trip they had and they tag your hotel, they’re likely to be happy to be reposted–however, there’s a few guidelines to follow.
Ask permission before reposting
Whether it’s a guest’s picture at your hotel or a well-known photographer in your local area, always get permission before reposting other people’s content on your hotel’s social media pages. Leave a comment or send them a direct message. Just make sure they’ve responded with a clear yes before posting any pictures that aren’t yours.
Find positive reviews
Posting positive reviews on social media is a great way to sell your experience. Go to Google Review, Yelp, Trip Advisor, and anywhere else and find five-star reviews. Pinpoint the ones that are well-written and articulate unique specific things about your hotel that are unique–these are all great testimonials to share with others.
These reviews can be quoted and posted on a semi-frequent basis. Find a picture of your hotel that matches with something the review mentions. Shorter reviews may be better options here due to the short attention span we have on social media.
This also means encouraging customers to leave reviews whenever possible. If you’re proud of what your hotel has to offer, you should hope customers will share it. Encouraging customers to leave reviews can be done in-person during check out or emails post-stay if possible.
Utilize hashtags
Using hashtags is an effective way to increase social media engagement and bring more people to your posts. Look for popular hashtags in your area and add them to the end of your posts. Additionally, create a few hashtags unique to your hotel and encourage guests to use them when posting about their experience.
Interested in learning about more ways to boost your hotel's marketing campaigns? Read more at the 97 Switch Guide to Hotel Marketing.
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