97 Switch is excited to welcome Kevin Gerstner to the team. Kevin joined 97 Switch…
The digital world is constantly changing. Greater advances in technology, new design techniques, and marketing opportunities appear regularly, and such creation demands acceptance and adaptation. If you let your business fall behind, other businesses will have the opportunity to take more share of the market.
A solution? Keep your mind alert at all times. Stay in touch with digital marketing news and continuously conduct marketing strategy reports to figure out where you’re succeeding and which areas could use some work. Here’s how to stay on top, for good.
Be Willing to Change
You don’t need to toss your marketing strategy completely and start from scratch, but being open to change in order to keep up with the latest demands will help your business grow. When you notice a new plugin, app, or feature that can boost efficiency, speed, or profit, you’ll want to try and implement it right away.
Being interested in the latest technologies, strategy advances, and marketing opportunities will keep you up-to-date on the next steps you should take and it’ll encourage your mind to stay active and inspired.
Here’s an example. Think about how a new app, program, or platform should be used. Ask yourself these questions: Does the product work for my business? Does the product have other uses that would benefit my business? Has the product been used this way before?
Then, find your answers.
Find a Mentor
Those who have more or different experiences than you have had can offer guidance towards learning more about the industry you’re in and help find new opportunities. Mentors can have a broader range in knowledge, based on the things they have seen and experienced in business.
Instead of feeling intimated or threatened, look up to these mentors and take in their expertise—let them teach you tips that can advance your career.
Likewise, beyond finding the right mentor you can communicate with in person and on a consistent basis, follow thought leaders online, through YouTube channels, email lists, podcasts, blogs—anything that’s visible and accessible. There are reasons as to how some people have created a big following, and by following those people, you can learn from their mannerisms, advice, and strategies.
Take note of what others in your field are doing and figure out how to stay on top. Comparing your strategy to that of competitors will help you understand what’s working and what needs improvement based on how well you match up.
Look at their marketing strategies, website design, and content—see if there are areas where they are using more advanced features than you are or have a more thoughtful strategy. Being a detective can help unlock many opportunities.
You can keep up with how well your marketing strategy is going by looking at the numbers—they don’t lie. When using a platform like Google Analytics you can track how well your organic search and overall traffic is changing and you can then find ideas to help advance your website results so you will have better website engagement and online visibility. This data will be helpful when going through digital marketing reports and tracking progress.