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Websites can inform, inspire, and allow visitors to easily interact with your business online. They can generate leads, provide customer service, and demonstrate your brand and values.
A website should adequately reflect your company’s current objectives, status, and standards. If your website doesn’t accurately display these things, then it may be time for an update. An updated website can showcase the growth and success of your business with a modern look.
Here’s a step-by-step guide to help you start redesigning your website.
Consider your objectives
Before you begin redesigning your website, consider the ideal outcome. Think about the goals that you want to accomplish with your website. You may want to redesign your website to gain greater control of it since previously someone else may have managed it. Or, you may want to redesign your website so that it looks up-to-date and modern. Some people may also want to update their website to better showcase products or services.
When setting goals for your new website, consider the metrics that you want to improve. These metrics can include conversion rate, time spent on site, bounce rate, or pages per session. Setting goals to improve any of these metrics can help you easily track your redesigned website’s success.
Set a budget
Setting a budget before you begin your website redesign can help you decide how much you will change to improve the website. First of all, you’ll want to decide who will rebuild your website. If you’re not feeling up to redesigning your site yourself, then you can hire a freelance web designer or web design companies. Hiring an agency, especially one with experience in designing websites, can be extremely beneficial since agencies often have expertise in things like SEO and website accessibility.
While creating your budget, you’ll also want to consider any other partners you’ll need to hire, such as photographers, videographers, or graphic designers. After you’ve established your budget, you can begin planning your project’s timeline.
Establish a timeline
Generally, redesigning a website takes time, which is why it’s beneficial to establish a timeline. That way, you’ll be able to keep the redesign on track and know when to expect the finished product. Although most people want their new site sooner rather than later, you should have a realistic expectation of how long a website redesign can take to complete. Depending on the goals and needs of the website, many sites can take at least 10 to 12 weeks to finish. If you need to hire additional people to work on the project, it’s also important that you communicate with each party about how long each step will take.
If you’d like to see high-quality results from your website redesign, then plan to spend more time on it. The more time that you spend on it, the more likely you’ll see positive results. If you manage the project and your time well, you could receive positive responses from customers about the website, or an increased conversion rate.
Examine the scope
Looking at the entirety of your website redesign can help you understand the breadth of the project and what you need help with. Figure out if you need both web design and/or development assistance. When selecting who will help you build your site, consider what traits or factors are the most important to you. Consider how your internal team will lead the process. Think about whether you need one-off help or ongoing support after your website is completed. After determining who will help you and how, decide if you need a strategy for your site and how to implement that strategy.
Now that you’ve completed these steps, you can start redesigning your site. Consider incorporating web design trends, such as white space and bold fonts, on your website. Humanize your website by sharing details about yourself and the people who run your business. Test to make sure your website is working properly. Add call-to-actions throughout your website to encourage people to take action. Don’t be afraid to get creative and incorporate unique features on your website. Once you’ve finished redesigning your site, you should celebrate. However, the aspects of your website shouldn’t be final, they should be free-flowing and flexible. Consider hiring a digital marketing agency that offers website redesign services to update your site every few years.